Storytelling in Business Presentations Using PowerPoint

Available Dates & Locations

Dates

May 11, 2026

–

May 15, 2026

Location

Dubai

Duration

5 Days

Venue

09:00 am – 03:00 pm (Dubai)

Language

Fees

$5,350.00

Dates

September 22, 2026

–

September 26, 2026

Location

Dubai

Duration

5 Days

Venue

09:00 am – 03:00 pm (Dubai)

Language

Fees

$5,350.00

COURSE OVERVIEW

Every business presentation tells a story — but few manage to make it memorable. Many professionals present slides containing data, but often find it challenging to communicate a message that encourages decision-makers to act. This course takes participants on a journey from raw information to strategic storytelling, showing how to turn facts and figures into visual narratives that speak to managers’ priorities. Participants will learn how to build a storyline that flows logically, highlight insights that matter, and design slides that guide attention and inspire confidence. Through hands-on practice, they’ll be able to craft PowerPoint presentations that do more than inform, persuade, influence, and drive action.

COURSE OBJECTIVES

By the end of the course, participants will be able to:

Apply storytelling structures to organize and deliver presentations effectively.
Develop clear and persuasive narratives for business audiences.
Design slides that communicate insights visually and succinctly.
Translate complex data into meaningful business messages.
Build cohesive and professional storytelling presentations in PowerPoint.

TARGET COMPETENCIES

Presentation Design
Data Visualization
Communication Skills
Analytical Thinking

Professionals, analysts, coordinators, and team leaders who wish to present reports, ideas, and analyses clearly and persuasively to managers and executives.

Note: Bring a laptop with Microsoft PowerPoint installed for practical exercises.

An interactive learning experience combining guided instruction, demonstrations, and practical workshops. Participants will deconstruct real business presentations, apply storytelling frameworks, and design their own professional slides. The course includes individual exercises, peer feedback, and creative challenges that enhance both analytical thinking and visual communication skills.

Introduction to Business Storytelling

Storytelling fundamentals in business
Narrative structure and flow
Message development and clarity
Audience engagement techniques

Structuring the Presentation Storyline

Storyline frameworks and logic
Key message formulation
Evidence organization and support
Slide title writing techniques

Advanced Visualization Techniques

Convert standard charts to an advanced graphics.
Practical application of advanced graph types (Treemap, Bubble, Scatter, Waterfall, Radar, Progress Doughnut Chart)
Advanced chart annotation and decoration techniques
Evaluating suitability of visualization types based on message objectives

OPTIMAL VISUAL REPRESENTATION

Identifying and eliminating visual clutter
Applying Gestalt principles to enhance visual clarity
Creating visual hierarchy and focal points.
Directing audience attention through strategic design choices

Crafting Data-Driven Stories

Insight generation from data
Visualization selection and design
Trend and comparison presentation
Key takeaway communication

Designing Powerful PowerPoint Slides

Slide layout and composition
Color and typography principles
Visual hierarchy and balance
Simplicity and focus techniques

Slide sequencing and transitions
Use of SmartArt and icons for storytelling
Animation and morph for visual flow
Template customization and consistency