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COURSE OVERVIEW

Artificial intelligence is reshaping how organizations collect, process, and act on data β€” and professionals who understand both disciplines are in high demand. This program equips participants with a practical understanding of AI concepts and their direct application within data analytics workflows. Participants will explore the full analytics pipeline, from data preparation and machine learning fundamentals to AI-enhanced business intelligence and visualization. Using industry-standard tools and AI-assisted coding techniques, participants will develop the ability to build predictive models, design AI-powered dashboards, and present data-driven recommendations with confidence. The program balances conceptual clarity with applied practice, making it relevant for professionals across all levels and industries.

COURSE OBJECTIVES

By the end of this course, participants will be able to:

  • Explain core AI and machine learning concepts and their role in modern data analytics
  • Apply prompt engineering techniques to generate and use AI-written code for data tasks
  • Prepare and clean datasets using AI-assisted scripts
  • Build and evaluate predictive models using AI-generated code
  • Design AI-enhanced Power BI dashboards with forecasting and anomaly detection features
  • Interpret machine learning model outputs and translate findings into business recommendations
  • Develop an end-to-end analytics solution combining AI tools, Python, and business intelligence platforms

Note: Participants must bring their own laptop with Microsoft Power BI Desktop installed and a Google account for access to Google Colab. An active internet connection is required throughout the program.

AI in Data Analytics Certificate β€” course overview

TARGET COMPETENCIES

  • AI Fundamentals
  • Data Preparation
  • Predictive Modeling
  • Prompt Engineering
  • Dashboard Design
  • Data Storytelling

This program is designed for professionals seeking to build competency in AI-powered data analytics and strengthen their ability to derive value from organizational data. It is well suited for individuals working in analytical, reporting, or decision-support roles who wish to advance their expertise in machine learning applications and intelligent business intelligence tools. Professionals aiming to upskill in AI-assisted data workflows β€” regardless of their technical background β€” will benefit from this program.

The program is delivered through instructor-led sessions, interactive demonstrations, and applied workshops. Participants engage directly with AI tools and analytics platforms, completing guided exercises that reinforce each concept through immediate practical application.

Module 1: AI & Analytics Foundations

  • Analytics Maturity Spectrum
    • Descriptive to Prescriptive Analytics
    • AI Positioning in Analytics Workflow
  • Core AI Concepts
    • Machine Learning, Deep Learning, Generative AI
    • Types and Applications of AI Models
  • AI Use Cases
    • Industry Applications: Finance, Retail, Healthcare, Logistics
    • Real-World AI Analytics Examples
  • AI Ethics & Governance
    • Bias and Fairness in AI Models
    • Responsible Data Use Principles

Module 2: Prompt Engineering for Analytics

  • Prompt Engineering Principles
    • Structure of an Effective Prompt
    • Common Prompting Patterns
  • AI Tool Landscape
    • Claude, ChatGPT, and Gemini for Analytics
    • Tool Selection by Task Type
  • Analytical Prompt Design
    • Prompting for Data Cleaning Tasks
    • Prompting for Model Generation
  • Prompt Refinement Techniques
    • Iterative Prompt Improvement
    • Error Interpretation and Correction

Module 3: Data Foundations for AI

  • Data Quality Dimensions
    • Completeness, Accuracy, Consistency
    • Impact of Quality on AI Outputs
  • Google Colab Environment
    • Navigating the Colab Interface
    • Running and Managing Notebook Cells
  • AI-Assisted Data Wrangling
    • Prompting for Pandas Transformations
    • Handling Missing Values and Duplicates
  • Cross-Tool Validation
    • Power Query vs. AI-Generated Python
    • Result Verification and Interpretation

Module 4: Machine Learning for Business Analytics

  • Machine Learning Concepts
    • Supervised vs. Unsupervised Learning
    • Regression, Classification, Clustering
  • AI-Generated Model Code
    • Describing Business Problems to AI
    • Running Scikit-learn Models in Colab
  • Model Evaluation Metrics
    • Accuracy, Precision, Recall, AUC
    • Business Interpretation of Metrics
  • Model Reliability
    • Overfitting and Underfitting
    • Data Leakage and Validation Splits

Module 5: AI Features in Power BI

  • Power BI AI Visuals
    • Key Influencers Visual
    • Q&A and Smart Narratives
  • Forecasting & Anomaly Detection
    • Built-in Forecasting in Line Charts
    • Anomaly Detection Configuration
  • AI Builder & AutoML
    • No-Code ML Inside Power BI
    • Model Integration with Reports
  • Copilot for Power BI
    • Generative AI Report Assistance
    • Excel Copilot for Analytics Tasks

Module 6: Data Visualization with AI

  • Visualization Principles
    • Choosing the Right Chart Type
    • Visual Hierarchy and Clarity
  • AI-Generated Chart Code
    • Prompting for Matplotlib and Seaborn
    • Running Visualizations in Colab
  • NLP & Text Analytics
    • Sentiment Analysis with AI Scripts
    • Text Mining for Business Data
  • Data Storytelling
    • Structuring Insights for Executives
    • Narrative-Driven Report Design

Module 7: Integrating Colab with Power BI

  • Python Visual in Power BI
    • Enabling Python Scripts in Power BI
    • Connecting Colab Outputs to Reports
  • End-to-End Workflow Design
    • Data Flow: Colab to Power BI
    • Combined Dashboard Architecture
  • AI Governance in BI
    • Data Privacy in AI Pipelines
    • Model Accountability Principles
  • Workflow Optimization
    • Reusable AI Prompting Templates
    • Efficiency Patterns in Analytics Projects

Module 8: Applied AI Analytics Project

  • Capstone Project Framework
    • Business Problem Scoping
    • Dataset Selection and Preparation
  • Full Pipeline Execution
    • Data Cleaning, Modeling, Visualization
    • AI Tool Integration Across Stages
  • Insight Presentation
    • Communicating Findings to Stakeholders
    • Non-Technical Audience Considerations
  • Certification Preparation
    • Key Concept Review Across Modules
    • Exam Strategy and Format Overview
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