INTRODUCTION TO MACROECONOMICS
- The basics of macroeconomics, focusing on its importance in analyzing economies at both national and global levels.
- Key indicators of economic activity, including GDP, inflation, and unemployment, with emphasis on their significance for businesses.
- The dynamics of business cycles and their influence on periods of economic growth or contraction.
MACROECONOMIC FACTORS IMPACTING BUSINESSES
- Monetary policy and interest rates, emphasizing their impact on borrowing costs, investment decisions, and business operations.
- International trade and exchange rates, with a focus on their role in global business competitiveness and decision-making.
- Globalization as a driver of business opportunities, alongside the challenges it poses in an interconnected world.
INTRODUCTION TO MICROECONOMICS
- The basics of microeconomics, providing insights into the functioning of individual markets and industries.
- Market structures such as perfect competition, monopoly, and oligopoly, with an analysis of their impact on business strategy.
- Market failures, exploring how government intervention addresses inefficiencies and promotes equity.
MICROECONOMIC FACTORS IMPACTING BUSINESSES
- Supply and demand analysis, offering tools for understanding market trends and consumer behavior.
- Costs and revenue structures in businesses, detailing their effects on profitability and sustainability.
- Pricing strategies and market power, emphasizing approaches for maximizing competitive advantage.
APPLYING ECONOMIC ANALYSIS TO BUSINESS DECISION MAKING
- Economic analysis as a framework for making informed business decisions in complex environments.
- Case studies highlighting the practical application of economic principles in diverse business scenarios.
- Economic forecasting and business planning, providing techniques for anticipating trends and aligning strategies.
- The impact of economic policies on businesses, with a focus on adapting to regulatory and market changes.
